Insight

What is RSS and how does it work?



RSS is an acronym or abbreviation of Real Simple Syndication and is an easy way to publish content that is updated regularly like blog entries, news and videos.

RSS has revolutionised the way we recieve, read and syndicate content online. It consists of simple text files with additional XML tags to create RSS feeds that are easily read and formated by RSS readers, browsers and websites.

Our web publishing platforms create RSS feeds which are dynamically updated everytime new content is added to the website. This makes it extremely easy for visitors to be updated when fresh content is added to the website or blog by subscribing to your RSS feed. Where you see the distinctive RSS icon around the website you can subscribe and receive regular content updates.