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Consumers choose tablet over PCs

Consumers in the US are now favouring tablets over laptops or desktop computers

A majority of consumers in the US are now favouring their new tablets over their old laptops or desktop computers, a poll has shown.

The study by market analyst Nielsen found that 77% of tablet owners are using the new device for actions that they previously completed on their laptop or PC.

Findings revealed that more than a third tablet owners said they use their desktop computer less often, or not at all, since buying the touchscreen device.

One in three consumers who owned a laptop and a tablet said they are more likely to favour their tablet over the laptop, while 2% said they had already stopped using their laptop all together.

The research found that owning a tablet also affected e-reader usage, with more than a quarter (27%) using their electronic reading device less often or not at all.

Only 13% of respondents said their use of smartphones had become less frequent since purchasing a tablet, while no-one said they had stopped using their high-tech mobile phone all together.

Copyright Press Association 2011

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