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Cloud computing 'to gain ground'

Cloud computing is set to transform software business

Cloud computing is set to transform software business - in terms of development as well and usage - across Europe this year, a leading analyst has predicted.

According to David Bradshaw, research manager of European software-as-a-service and cloud services at IDC, a growing number of vendors will invest in the development of cloud-based products as well as their marketing and delivery in 2011.

Companies will increasingly turn to cloud technologies to cut costs of IT infrastructure and to streamline their business processes, he added.

Mr Bradshaw also expects a growing number of social businesses to switch to cloud computing platforms.

He said the cloud computing sector may also witness more regulatory controls, but they are unlikely to hamper the industry's growth.

He said: "The cloud has moved from being on the periphery of both IT buyers and vendors to being a core issue for both parties.

"IT buyers are looking for ways for cloud to increase agility while reducing cost, while software vendors are scrambling to get their cloud offerings into the market before it is too late."

Copyright Press Association 2011

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