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UK tablet interest 'below Europe'

UK enterprises may not be as keen on tablets as their European peers

UK enterprises may not be as keen on tablets as their European peers, but the upcoming BlackBerry PlayBook is expected to kick start interest, new research has suggested.

A report by market research firm TNS found that just 17% of UK consumers plan on buying a tablet in the next six months, compared with 28% across Europe.

Stephen Yap, group director at TNS, told IT news website that enterprises in the UK have not bought into the hype surrounding the iPad 2, as it is a new form factor and people have been expressing doubts over the productivity benefits of such devices.

But he added: "The launch of devices such as the BlackBerry PlayBook is likely to kick start interest within the enterprise, and there is expectation for the device to do well.

"However, tablets are about providing a rich multimedia experience and RIM's core strength has been with messaging. To succeed RIM will have to get developers on board and deliver rich content through its ecosystem."

Of those UK consumers interested in buying a tablet, more than three-quarters said they would purchase it to complement an existing device.

Nearly one in eight (12%) said they would use the tablet to replace a laptop, while just 3% said they would discard their smartphone after buying the new device.

Almost half (45%) of those polled said their tablet buying decision would be influenced by its form factor, while a third said the network operator is also an important criteria when thinking about purchasing a device.

Copyright Press Association 2011

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