HTC News


HTC Goes Big With Microsoft; Launching Five New Windows Phone 7 Smartphones

HTC brings its trademark innovation and design to a fresh, new Windows Phone 7 portfolio – HTC 7 Surround, HTC 7 Mozart, HTC 7 Trophy, HTC 7 Pro and HTC HD7

NEW YORK – October 11, 2010 –HTC Corporation, a global designer of smartphones and long-time Microsoft partner, today unveiled five new Windows Phone 7 smartphones: HTC 7 Surround, HTC 7 Mozart, HTC 7 Trophy, HTC 7 Pro and HTC HD7. This strong and diverse family of phones features Microsoft's new Windows Phone 7 platform and embodies the stand-out design and innovation for which HTC has come to be known. Each new phone includes a variety of cutting-edge technologies and a series of unique HTC applications that can be accessed through the new HTC Hub that complements the Windows Phone 7 Hub and Tile experience.

"Windows Phone 7 is an entirely fresh mobile experience, on which HTC is excited to be going big. We see tremendous customer opportunities with the integration of Microsoft's most popular services like Xbox LIVE and Zune," said Peter Chou, CEO of HTC Corporation. "The value Microsoft is bringing to mobile customers around the world sets a new benchmark for the industry. HTC will be introducing five new HTC Windows Phone 7 smartphones at launch to support our customers with a broad variety of choice."

"HTC has been a partner with Microsoft since we launched our first phones nearly a decade ago, and we couldn't be more excited to continue this journey with the launch of Windows Phone 7," said Andy Lees, President of the Mobile Communications Business at Microsoft. "Windows Phone 7 characterizes a new direction for Microsoft and its partners, and HTC is stepping up to support this in a significant way by bringing five new Windows Phones to market."

Windows Phone 7
Windows Phone 7 has been carefully crafted to help people get more done in fewer steps with a unique Hub and Tile interface. The Windows Phone 7 Hubs offer quick and easy access to a person's latest and most valuable information and include People, Pictures, Games, Music & Video, Office and Marketplace content. Windows Phone 7 also integrates with many popular Microsoft consumer services such as Xbox LIVE, Windows Live, Bing and Zune.

HTC Windows Phone 7 portfolio
HTC has brought its innovative design and creativity to its new Windows Phone 7 smartphone portfolio by embracing distinctive materials and unique design elements while providing an exciting set of cutting-edge features and technologies. With the new HTC Hub, HTC is providing an exclusive series of applications and utilities that include a new weather and stocks application and a new photo enhancer that enables a person to apply special effects before sharing photos with friends.



TomTom and HTC unite to deliver best of class location and navigation experience on the phone

Amsterdam and Taoyuan, Taiwan - 20 October 2010 - TomTom, the world's leading provider of location and navigation solutions, and HTC Corporation, a global designer of smartphones, today announced they are combining strengths to deliver superb navigation and location solutions on HTC smartphones.

HTC Locations, HTC's new mapping experience, comes preloaded with TomTom's location-rich maps, resulting in a zero-wait navigation experience. HTC Locations is initially available on the new HTC Desire HD and HTC Desire Z smartphones in Europe and Asia and will be extended to a wide variety of future smartphones and geographies.

"I am very pleased to be providing HTC customers with TomTom's accurate location and navigation content on their phones wherever they are. The beauty of it is that the maps are preloaded and instantly available at users' fingertips. For the first time, this makes the power of TomTom navigation content available 'in-pocket' for HTC smartphone users", says Maarten van Gool, Managing Director of TomTom Licensing.

"This partnership with TomTom underlines HTC's commitment to giving our customers an innovative navigation experience that is natural and provides unique enhancements for common navigation needs," said John Wang, Chief Marketing Officer, HTC Corporation.  "HTC and TomTom have worked closely to optimize these amazing capabilities on HTC smartphones through our new HTC Locations application."

Maps and location content come preloaded on HTC Locations while turn-by-turn navigation can be purchased and downloaded through HTC Locations or



HTC named tech brand of the year at t3 awards; HTC Desire recieves award for best phone of the year

LONDON, UK – October 27, 2010 – HTC Corporation, a global designer of smartphones, has been named Technology Brand of the Year at T3's prestigious Gadget Awards 2010.

The awards – voted for by more than three quarters of a million readers, in addition to a judging panel including technology experts from Sky News, MSN, The Telegraph, TechRadar and T3 – celebrate the most innovative, functional, visible and stylish gadgets and technology of the past 12 months.

Luke Peters, Editor of T3 magazine said, "HTC winning Technology Brand of the Year wasn't just because of its solid handset performance in 2010. Its determined yet humble brand personality really impressed me and our readers. These two qualities have allowed HTC to go from unknown zero to mainstream hero in the space of two years. An excellent performance and a worthy winner."

"We are honored to be recognized as Technology Brand of the Year by T3, one of the UK's most popular consumer technology and gadget magazines," said John Wang, chief marketing officer, HTC Corporation. "This recognition is as much for our loyal customers as it is for HTC.  HTC's innovation and design philosophy is centered on our customers and focused on creating a relevant, personal and unique experience for each of them, this is what Quietly Brilliant is about."

HTC also won Phone of the Year for the second year running with its flagship Android-based HTC Desire, following on from the success of the HTC Hero in 2009. The judges recognised its clean and functional design, combined with its power and the critically acclaimed HTC Sense experience.



View all HTC smartphones